THREE: THE CONNECTED RESTAURANT
The Connected Restaurant was a limited-time transatlantic pop-up restaurant that brought Dublin and New York around one table.
Three Ireland is a mobile and data network that believes in the power of connection. Three used the pop-up restaurant to not only connect Irish immigrants with people back in Ireland, but also members of the undocumented Irish community in New York with their family. They were given the opportunity to experience the impossible - having a Christmas dinner with their loved ones back home, despite not being able to leave the country.
The Undocumented Code
Our challenge was to invite the undocumented Irish without triggering an ICE raid. We had to communicate to a community in hiding. We created a radio spot, broadcast in America, that hid secret messages to the Undocumented Irish within Irish translations. Using a broadcast medium in a targeted way, and turning our native language into a secret code.