THREE: THE VIRTUAL KIT

In April 2020, Three UK became the primary shirt sponsor for Chelsea Football Club. COVID-19 disrupted supply lines resulting in one big problem: there was no shirt. Since a club’s kit launch is something all fans look forward to, we wanted to create a new opportunity for the fans to be part of it. 

Our brief was to execute a kit launch without a kit. In response, we created The Virtual Kit, an AR kit that was distributed to fans via a WhatsApp bot. Turning the home of football conversation into a virtual changing room.