THREE: MADE BY MUSIC

Three are one of Ireland's biggest music sponsors. Rather than make promises about their commitment to music with a sponsorship ad, the budget was used to support artists instead.

We used Three’s platform to shine a spotlight on three Irish acts, and create music videos to promote them. Since Three’s purpose is to connect people, the artists were brought together to create a collaborative single, which was nominated for a Choice Music Prize: Ireland’s answer to the Grammys. Our target market then used the brand's unlimited data to listen, watch and share the music.

The campaign was shortlisted for a Cannes Lion, and was the only Irish campaign to be discussed on stage at the Cannes Lions festival at a dedicated talk hosted by music presenting legend, Edith Bowman.